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2019 Self Storage White Paper

Understanding Your Consumer:
An Annual Analysis of Self Storage Tenant Behavior Trends & Data Insights

Each day, OpenTech connects thousands of tenants with storage companies around the world.  This results in countless data points that shine a light on how consumers actually use self storage. The OpenTech portfolio of clients completed over 800,000 transactions in 2018 utilizing the INSOMNIAC platform of products, services and apps. For the year, store managers moved in over 160,000 tenants and realized over $176 million in new sales revenue. 

Complimentary White Paper

The 2019 Self Storage White Paper provides objective and transparent data on access control, kiosk, call center, online auctions, SaaS and online rental performance that is exclusive to the INSOMNIAC self-service platform. OpenTech has released this technical paper to provide a comprehensive analysis of consumer trends in the self storage industry, providing data-driven, actionable insights to owners and operators.

We hope you find value in this white paper, which seeks to offer unique insights that will help you increase revenue, drive operational enhancements and create a stable, scalable platform for future growth.

Questions about our white paper?
Feel free to drop us a note or call us.

Slide What Our Customers Are Saying “INSOMNIAC takes care of sales and payments, especially after-
hours and on weekends, enabling me to run our facility with
only one employee and no overtime. Customers love the kiosk
and we save money.”
Dale Schmidt Exit 2 Storage
Slide What Our Customers Are Saying “INSOMNIAC kiosks make great business sense for the self-storage
industry because they provide customer convenience and sales
while helping reduce staffing costs.”
Raymond E. McRae Storage Solutions, Goodyear, AZ
Slide What Our Customers Are Saying “The INSOMNIAC kiosk is the best employee I have ever had. The first day
it was turned live it took three move-ins. It is truly amazing!”
Bruce Manring Discount Storage
Slide What Our Customers Are Saying “On average, our largest store is producing 12 additional rentals per month through
the call center. Other properties average about 5-7 additional rentals monthly per store,
resulting in a 14% same-store sales increase in 2013. With the call center, we get more
income from rentals, gain occupancy and raise rates when occupancies get higher.”
Anne Ballard President of Marketing, Training and Developmental Services at USG
Slide What Our Customers Are Saying “With INSOMNIAC, customers never see a ‘Closed’ sign or have to come back later.
Instead, they can make payments or rent units at their convenience.”
Phil French President of Filco Limited, LLC.
Slide What Our Customers Are Saying “Over the course of a year, the OpenTech call center contributed to
an increase in occupancy from 71% to 82%, an all-time high.”
Blair Valk Vice President of Operations at Assured Self Storage
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