Phoenix, AZ – OpenTech Alliance, the leading developer of innovative technology solutions for the self storage industry, announced the launch of Customer Acquisition Services (CAS), a robust new line of comprehensive digital marketing and e-commerce solutions now available to self storage operators. With a team vested in self storage and over 30 years of experience delivering data-backed results, CAS is primed to help operators of all sizes grow their operation, optimize lifetime tenant value and increase net revenue — with actionable insights and marketing precision from day one.
The Customer Acquisition Services offering uniquely aligns experienced self storage marketing experts with operations teams for optimal business growth and insights. When integrated, these teams offer an efficient feedback loop that provides a mutual understanding of the acquisition process and customer needs — helping operations deliver the optimal product and customer experience that will convert and keep customers at the highest value.
“The Customer Acquisition Services team at OpenTech have been true strategic partners in our growth,” stated Jay Schuminsky, Owner/CEO of All Storage. “As experts in self storage and marketing, they’ve been able to transform lower-performing properties, exceed lease-up expectations, and grow occupancy. They spent the time to explain to us, manage expectations, and show where our marketing dollars are going. Most importantly we understand the value of our marketing efforts and their impact on our operation’s bottom line.”
CAS encompasses a full line of proven, long-term marketing solutions to help operators meet their brand expansion and revenue goals – delivering results for operations with 1 to 100 facilities whether they’ve never invested in marketing or already have an active, in-house team. A dedicated CAS team will help demystify digital marketing and drive a custom strategy tailored to each facility’s individual needs that builds on the operation’s current reputation and brand visibility. Operators will have the tools and team to create hyperconnected, seamless customer experiences which drive new customer acquisition, increase customer loyalty and improve ROI.
With a full suite of self storage customer acquisition and marketing services available, CAS leverages a number of carefully-curated tools to provide sustainable ranking solutions and transparency into the rental acquisition process. The full line of available services include: Search Engine Optimization (SEO); Local Search Engine Optimization; Paid Advertising (PPC); Paid Social; Organic Social; Content Marketing; Design & Creative and Email Marketing. Learn more about the full suite of CAS services here.
Self storage operations that are a part of the OpenTech family will benefit from added efficiencies and data insights that allow self storage operators to become even more competitive. Operators are not required to utilize other INSOMNIAC® products or services to take advantage of Customer Acquisition Services. OpenTech’s open technology infrastructure creates limitless capacity to help operators connect the online and offline customer experience from first-touch to final move out to uncover trends, drive profits and better operate their business.
For more information about Customer Acquisition Services or to get started, contact OpenTech Alliance today.