PHOENIX, Arizona – October 20th, 2012 – OpenTech Alliance, Inc. announced the progression of a 2 year development with American Self Storage to meet the demands of the modern self storage business. Headquartered in Santa Barbara California, The Laurel Company is a property management firm that that operates 10 self storage facilities under the American Self Storage brand. In the face of a prolonged recession, American Self Storage continues to persevere while wading through the effects of a municipal bankruptcy in Stockton (California).

The mission to modernize facilities began in 2009 with the installation of their first INSOMNIAC™ Kiosk, while further implementations of the INSOMNIAC Live! Call Center followed. A two-punch solution that makes use of a self service kiosk and centralized call center, the INSOMNIAC AssistantManager is an effective combination that supports facility managers to rent more units and service customers.

Effectively, self service automation and OpenTech Storage Counselors are strategically empowered to assist managers during the work day, after business hours and on Sundays & Holidays when the office is closed. As a back-up, the call center fields roll over calls made direct to the facility, while at the same time, providing personal assistance at the kiosk. The strategy ensures that customers are assisted immediately on inquiries, rentals and with transactions at both consumer touch points.

“We made a decision to pilot two kiosks and later integrate a centralized call center to assist our on-site managers,” said Dennis Peterson, President of The Laurel Company. “We have watched the progression evolve and continue to measure our return on investment closely,” added Peterson. Over the past two years, the INSOMNIAC AssistantManager solution, has converted over 155 new rentals in Stockton alone.

Recognized repeatedly as a “Top Operator” in the United States, core corporate competencies and strong site management have played a big part in the American Self Storage success story. Still, the INSOMNIAC AssistantManager has earned a position on the team in the role of an assistant, as Dennis (a former Combat Command Officer with the U.S. Marine Corps) and American Self Storage continue to flourish in the City of Stockton.

OpenTech, a proud member of the California Self Storage Association and sponsor of the CSSA 10th Annual Conference, will be on hand to participate in the October gala.

About OpenTech Alliance, Inc. About OpenTech Alliance, Inc.: A pioneer in self storage automation, OpenTech Alliance is the leading developer of innovative self service solutions for the self storage industry. Their trail was blazed by offering facilities 24 hour self service automation through a complete line of INSOMNIAC™ Kiosks. Today, the innovation continues with a full range of self service rental solutions that include; Self Storage Cloud Services, INSOMNIAC Live! Call Center, INSOMNIAC Online web & mobile applications, LiveAgent! software products and the INSOMNIAC ILock system. OpenTech products and services increase revenues, reduce operating costs and improve customer convenience for self storage businesses. For more information please click or call an OpenTech Business Development Manager at (602) 749-9370.

Press Contact:
Mike Sawyer, Director of Marketing
OpenTech Alliance, Inc.
(602) 324-8655.

NOTE TO EDITORS: OpenTech Alliance, the OpenTech logo and INSOMNIAC are trademarks of OpenTech Alliance, Inc. Other company and product names may be trademarks of their respective owners. INSOMNIAC is protected by U.S. patent number 5,946,660.

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