Storage Authority Chooses OpenTech Smart Connected Self-Storage Technology
October 1st, 2018 – Phoenix, AZ. OpenTech Alliance, Inc. announced Storage Authority, a rapidly growing self-storage franchise company, will be implementing OpenTech’s smart-connected technology at all their newly developed locations. Marc Goodin, Civil Engineer and Co-Founder of Storage Authority, designed and permitted his first self-storage facility over 25 years ago. Marc commented, “By utilizing the OpenTech family of products our customers have more conveniences at their fingertips which means we win out over our competition.”
Having been involved in this industry, Marc can clearly see we have entered a pivotal turning point in the self-storage industry. “We’re now selling what’s outside the four walls of a storage unit, not what’s inside. Furthermore, we are in the people business, somewhere between the banking and hotel industries,” added Marc.
To address this shift, Marc’s strategy for his franchisees is to leverage technological advances to increase operational efficiencies and focus on the customer experience. Some of the ways he is leveraging technology are by having an INSOMNIAC® kiosk onsite at every property, outsourcing inbound leads through INSOMNIAC Live! Call Center services, offering customers hands-free access through INSOMNIAC CIA and the Storage Genie tenant mobile app and utilizing OpenTech’s IoE integrations such as HVAC and Alexa.
Robert Chiti, President and CEO of OpenTech Alliance, emphasized the point, “Every technology we develop is designed entirely to help self-storage operators work smarter and more efficiently. In today’s business environment you’ve got to use all the tools available to create a competitive advantage, and at OpenTech we’ve got one heck of a tool chest.”
