Cube Storage is an emerging operator in the United Kingdom that combines traditional self storage units with container storage to cater to a diverse community. It leverages technology for a highly secure and conveniently accessible property.
Founded: 2024
Portfolio Size: One Facility
Based: Cheltenham, Gloucestershire, England
Interviewed: Adam Crohill, Co-Founder
OpenTech Alliance, the PropTech leader in self storage, is proud to announce the successful installation of its INSOMNIAC CIA access control system and INSOMNIAC SmartLock electronic locks at Cube Storage, Cheltenham’s latest modern self storage facility. This installation marks a significant milestone in OpenTech’s expansion into new markets and underscores its commitment to providing top-tier solutions for self storage operators in Europe.
Cube Storage, co-founded by serial entrepreneur Dan Gill and marketing expert Adam Crohill, represents a new vision for modern self storage. Dan, whose entrepreneurial ventures span multiple industries, brought the original concept to life and provided the capital to establish the business, while Adam applied his 20 years of creative marketing and brand development experience to enhance the self storage experience. Together, they have created a facility that blends container storage and purpose-built units, catering to a diverse clientele and leveraging advanced technology for enhanced security and convenience.
“Our mission at Cube Storage is to create a secure, hassle-free environment for our customers” said Adam, co-founder of Cube Storage. “Partnering with OpenTech Alliance, alongside other top-tier suppliers like Kuboid, Kinnovis, has allowed us to outfit our facility with cutting-edge technology. We are future-proofing our operations now, ensuring we are well-equipped to serve our customers effectively for the next decade.”
The installation of OpenTech’s INSOMNIAC solutions enables Cube Storage to offer robust access control and electronic locking mechanisms, enhancing security while providing customers with seamless access to their units. The INSOMNIAC SmartLock offers real-time monitoring and management capabilities, allowing Adam and his team to keep a watchful eye on operations and reduce time spent on access management.
This partnership not only benefits Cube Storage; it signifies a trend within the self storage industry towards embracing innovative technology to meet evolving consumer expectations.
“We are excited to showcase the success of our solutions in Cheltenham,” said Jon Loftin, Chief Product Officer at OpenTech Alliance. “Dan and Adam’s forward-thinking approach exemplifies the type of leadership that drives the self storage industry forward. By leveraging our INSOMNIAC systems, they have taken significant steps to enhance security and efficiency at their property, ultimately creating a better experience for their customers.”
OpenTech SmartLock solution recognized for market-leading innovation, underscoring its mission to deliver high-quality, cost-effective technology solutions to the self storage industry. With three versatile models, a 6+ year battery life, cloud-based control, and a cutting-edge mesh network for ultimate reliability, INSOMNIAC SmartLock offers unmatched value to operators.
This move will bring expanded services and solutions to operators on both platforms to enhance their auction experience and gain a higher return on their auctions, as well as simplify the experience for buyers. The acquisition also includes licensed versions of iBidOnStorage.com, a popular online auction platform in the UK, Europe, South Africa, and Australia. Explore how this strategic move provides buyers and sellers on the platforms with new valuable tools and services.
To deliver on their promise to create a hassle-free and secure environment for customers, Cube Storage installed INSOMNIAC® CIA at their store and also became the first European operator to adopt INSOMNIAC SmartLocks, electronic locks for self storage that enable real-time monitoring and management and a convenient tenant experience.
