STORE Management, a self storage management company headquartered in Phoenix, Arizona, is delivering asset-specific self storage operations across a growing portfolio of managed and owned properties with support from OpenTech Alliance, the global PropTech leader in self storage. Through INSOMNIAC® Live! Call Center, INSOMNIAC CIA access control, and the IoE Control Center’s open data capabilities, STORE is building a flexible operating model designed around the needs of each facility, owner, market, and tenant base.
STORE Management’s approach began with its own facility. Founders David French and Mark McLoone spent years developing self-storage properties before deciding to hold STORE at The Grove as a long-term asset. After working with a larger third-party operator, the team realized the facility needed a more flexible, high-touch management model than traditional, one-size-fits-all operations could provide.
They started thinking about how they could self-manage, what was working and customize it for this specific site. It’s not a one-size-fits-all. It really takes an asset-individual approach.
Ashley Reyes, Managing Director of Operations at STORE Management
That philosophy became the foundation for STORE Management. The company now manages eight facilities, with additional properties expected to join its platform, and uses OpenTech technology as part of the operating structure for each new site brought online. Rather than applying the same playbook to every property, STORE evaluates each asset individually and uses OpenTech solutions to support the right mix of access control, customer communication, data visibility, and operational oversight.
STORE first adopted INSOMNIAC Live! Call Center at STORE at the Grove to support customer communications. The relationship deepened after the STORE team visited the OpenTech Experience Center in September 2025, as the company was exploring plans to expand beyond a single facility and build a management company around its operating philosophy. The visit gave the team an opportunity to see the broader OpenTech ecosystem in action and evaluate how solutions such as INSOMNIAC CIA and the IoE platform could support future growth. As new facilities came under management, STORE began implementing OpenTech solutions as part of its operating framework.
Through the IoE Control Center, STORE can manage access, review gate activity, and better understand how tenants use each facility. OpenTech gives STORE the flexibility to tailor operations to the needs of individual properties without sacrificing visibility, efficiency, or scalability. That balance is especially important as STORE expands into multiple markets while continuing to customize services for each asset.
For STORE, OpenTech’s value extends beyond access control and customer communications. Through the INSOMNIAC® ecosystem, APIs, webhooks, and data accessibility, STORE’s internal business intelligence and automation team can incorporate facility, call center, and access control data into owner reporting, workflow automation, and operational analytics.
I would recommend OpenTech because I think that their technology is truly open. They want it to work with different systems, and you can customize it to your needs. That’s the best part about what you guys offer.
Ashley Reyes, Managing Director of Operations at STORE Management
The combination of asset-specific operations, centralized visibility, and data-driven decision-making is already producing measurable results. At STORE on Pittman in Fairfield, California, STORE reported a 33.4% increase in occupied revenue, a 10.8% increase in square-foot occupancy, and a 16.3% increase in average length of stay following takeover, alongside growth in tenant protection participation. The company attributes those gains to a disciplined management strategy focused on rate optimization, collections discipline, customer experience, market positioning, and asset protection.
As STORE Management continues to grow, OpenTech remains a key technology partner in its asset-specific management model. With flexible tools that support varied operating strategies, STORE can scale its portfolio without losing the high-touch, customized approach that shaped the company from the beginning.
For more information about INSOMNIAC CIA, INSOMNIAC Live! Call Center, or how OpenTech Alliance supports flexible self storage operations, contact us today.