5 Key Metrics to Track the Success of Your Self Storage Website

Cameron Urry

VP, Customer Acquisition

Kristi Adams

VP of Marketing

From searchability to credibility and converting new prospects to closed sales, your website is essential to your ability to do business with today’s self storage consumers. But if your website can’t compete, it can quickly mean less traffic, unhappy users, lost revenue, and a bad reputation. And when it comes to your essential KPIs, it’s important to look beyond just basic acquisition (like traffic). Learn 5 key metrics your team can easily measure today to evaluate this critical element of your self storage marketing strategy. In this webinar, you will:

  • Learn what top-level metrics are critical to benchmark to measure website success
  • Review top industry websites against key performance metrics
  • Explore simple strategies to benchmark your site today
  • Discover the most effective ways to improve your website performance.

OpenTech Alliance Announces C-Suite Promotions 

OpenTech announces the expansion of its leadership team for four members of its finance, marketing and support departments as the PropTech leader continues its rapid growth to become a worldwide provider of high-quality tech solutions. These promotions reinforce OpenTech’s commitment to leverage its internal talent and help propel its team’s career growth. Read more about each executive’s new role, their impact on OpenTech, and more.

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St. Joseph Self Storage Expands Hours of Operation for Busy Factory Town with Self Storage Call Center

To accommodate their residents and potential clients who work 12-hour shifts, St. Joseph Self Storage implemented the INSOMNIAC Live! Call Center Rollover and After Hour solutions. In one year, self storage call center agents took 1,000+ calls and accumulated over 55 hours of talk time, significantly freeing the senior property manager’s schedule to focus on other revenue-driving tasks. Tenants could also pay at any time of day thanks to the automated payment processing solution, which they used to make a payment 542 times in a single year.

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Self-Service Kiosk, Self Storage Call Center Help Mt. Pleasant Storage Thrive with Hybrid Operating Model​

The Mt. Pleasant, Michigan-based operator uses call center services at 5 of its locations, all overseen by one central manager. Thanks to OpenTech’s flexible rollover options, Mt. Pleasant’s facilities manager can focus on other onsite tasks and close sales, while his outsourced team can take payment and service calls. Plus, Mt. Pleasant’s kiosk enabled them to expand business hours and close new rentals for local college students on their schedule.

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Tenant Trends

Download this free white paper and learn:
  1. Onsite behaviors, popular access times, traffic patterns and delinquent spikes
  2. Rental timing both on and offsite
  3. Payment preferences and more