5 Key Metrics to Track the Success of Your Self Storage Website

Cameron Urry

VP, Customer Acquisition

Kristi Adams

VP of Marketing

From searchability to credibility and converting new prospects to closed sales, your website is essential to your ability to do business with today’s self storage consumers. But if your website can’t compete, it can quickly mean less traffic, unhappy users, lost revenue, and a bad reputation. And when it comes to your essential KPIs, it’s important to look beyond just basic acquisition (like traffic). Learn 5 key metrics your team can easily measure today to evaluate this critical element of your self storage marketing strategy. In this webinar, you will:

  • Learn what top-level metrics are critical to benchmark to measure website success
  • Review top industry websites against key performance metrics
  • Explore simple strategies to benchmark your site today
  • Discover the most effective ways to improve your website performance.
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Self-Service Kiosk, Self Storage Call Center Help Mt. Pleasant Storage Thrive with Hybrid Operating Model​

The Mt. Pleasant, Michigan-based operator uses call center services at 5 of its locations, all overseen by one central manager. Thanks to OpenTech’s flexible rollover options, Mt. Pleasant’s facilities manager can focus on other onsite tasks and close sales, while his outsourced team can take payment and service calls. Plus, Mt. Pleasant’s kiosk enabled them to expand business hours and close new rentals for local college students on their schedule.

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Tenant Trends

Download this free white paper and learn:
  1. Onsite behaviors, popular access times, traffic patterns and delinquent spikes
  2. Rental timing both on and offsite
  3. Payment preferences and more
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