Highline Storage ‘Sets the Market’ With Their Innovative Technology Solutions

 

Customer Success Story

Highline Storage ‘Sets the Market’ With Their Innovative Technology Solutions

June 26th, 2018 – Phoenix, AZ – Highline Storage is changing the way their storage facilities run their operations through the innovative technology solutions from OpenTech Alliance. Recently Highline Storage implemented the industry’s first hands-free tenant mobile app and cloud-based INSOMNIAC CIA, Centralized Access Control solution. Within 2 weeks Highline Storage had 50% of their customers use the Storage Genie tenant mobile app to access their property, hands-free. “Our customers are very excited to benefit from this new hands free technology at our properties; it’s another offering that sets us apart from our competitors”, stated Alison Evans, Director of Operations for Highline.

New to the industry, Alison connected with industry professionals, bought tons of books and fully immersed herself in how to run a successful self-storage business. It was pretty obvious to Alison that if she could successfully automate her facilities, she could expand her operations much faster. This search to automate brought her to OpenTech’s wide array of self-service products. “We didn’t want to play the numbers game with our competitors, so instead we equipped our locations with innovative technology features to enhance the customer experience and market our facilities as the better option.” stated Alison. “Now at Highline we don’t match the market, we set the market. We’ve completely changed our selling strategy and now charge an admin fee, require insurance for everyone, don’t offer move-in deals and our prices are higher than our competition.”

“Highline Storage is very successful at ‘setting the market’ by offering technology solutions like kiosks, security cameras, hands-free access through our Storage Genie tenant mobile app and having access to critical data and predictive analytics through our CIA Access Control solution.” Stated Robert Chiti, President and CEO of OpenTech Alliance. “From virtually anywhere, Alison can manage her properties, setup proactive maintenance triggers and view predictive analytics on her renters’ behaviors.”

“I went to the ISS tradeshow in April to look at software options, and left with Access Control!”, stated Alison. “Access Control wasn’t really on my radar, but when OpenTech showcased their CIA solution I was immediately sold on the cloud-based technology, technical support team, and hands-free secure access through the Storage Genie tenant mobile app. Prior to having CIA implemented I would get random calls, typically on evenings and weekends, that the gate was not working. I would need to visit the property and reset the gate system.” Alison added, “I didn’t realize how terrible my other Access Control system was until I had CIA installed and was able to allow that customer access without driving to the facility, it’s changed the way we do business.”

Highline Storage currently operates 3 self-storage locations in Des Moines, Iowa, of which two are unmanned and one is utilizing an OpenTech kiosk. They have two more facilities in development and opening mid 2019.

INSOMNIAC CIA gives self-storage operators total control of a single or hundreds of properties, and addresses issues with older PC-based systems including technology, warranty, installation, and support. Operators don’t have to worry about computer problems or never-ending software updates as the cloud-based software is always running the most current version and will continue to operate even if your Internet connection goes down. Managers and owners can also gain insights into their renter’s behaviors and streamline business operations with predictive maintenance triggers with real-time data visualization and reporting from the OpenTech IoE Control Center.

Get in touch with an OpenTech expert here to see how these and other solutions can impact your storage facilities’ customer satisfaction and bottom line!

 

Devon Self Storage Sees Amazing Returns from OpenTech Alliance Call Center Services

 

Devon Self Storage Sees Amazing Returns from OpenTech Alliance Call Center Services

June 21st, 2018 – Phoenix, AZ – Devon Self Storage, one of the largest self-storage operators in the U.S., with 49 facilities and over 3.4 million square feet of rentable space, recently expanded its’ use of the OpenTech Alliance INSOMNIAC Live! Call Center to handle all their inbound telephone calls. While Devon had previously been using the OpenTech Call Center for several years to handle their overflow calls, all the companies’ calls are now handled by OpenTech.

After exhaustive testing in 11 of its’ locations, Devon made the decision to expand its’ partnership with OpenTech Alliance based on a number of key factors, including: Ability to handle after-hours calls; Staff efficiency and effectiveness; Reporting Capabilities and Call Recordings. According to Jim Mooney, Devon’s Vice President of Operations: “In testing, our actual closing percentage on new calls increased by 21% – because when a customer is looking for storage, it’s because they need it now. With the call center, all (conversations) get logged-in and forwarded to the stores so that our managers can then do what we do best, which is to follow-up and try to get them through the front door. Since we moved all of our calls to OpenTechs’ Call Center, we now close approximately 30% of all incoming leads, and we are very happy with that number compared to where we were before.”

Prior to moving all inbound calls to the OpenTech Call Center, Devon had already been using OpenTech Alliance to respond to their incoming web leads. According to Mooney, Devon has been able to close a whopping 43% of these in 2017: “We’re only open from 9:30 to 6:00 on Monday to Friday, and 9:30 to 4:00 on Saturdays. So, if someone makes a web-based request at 7:00 on a Saturday night, the best-case scenario was that it would be handled at 9:30 on Monday morning. With our web leads going directly to OpenTech, that lead is now handled within a half-hour window, so the customer gets an immediate phone call plus a nice email with a PDF attachment. They can even complete the rental paperwork right there on the spot! So for Devon it allows us to stop the shopping cycle and provide a comfort level for the customer, along with the instant gratification they’re looking for.”

Just how important is OpenTechs’ call center to Devon Self Storage, we asked: Said Mooney: “Most people who call in want to talk to a live person – they don’t want an answering machine, and they don’t want an IVR (interactive voice response system). For us, it guarantees that all our calls get answered immediately by a real person. And if the manager is busy with another customer, whether it’s in-person or on the phone, it ensures that these calls are handled promptly as well, without having to divert the managers attention.”

Beyond these points, Mooney says that the call notes and recordings provided as a part of OpenTechs’ Call Center service are also critical: “Having detailed call notes and recordings are key when there’s any kind of an issue – we can go back and see exactly what was said. We never had that capability before, and it’s really a game changer when you need it.”

Devon also uses several other OpenTech products including their XpressCollect and XpressPay automated collections and payment systems. “These products provide the self-storage tenant with a simple and unobtrusive way to pay their bills, and to be reminded when they don’t.” according to Bill Hoffman, OpenTech VP of Sales & Marketing. Adds Mooney: “I don’t know why any self-storage operator wouldn’t use these products – they are really a no-brainer, and for my money, they would be missing a huge opportunity.”

Get in touch with an OpenTech expert here to see how these and other solutions can impact your storage facilities’ customer satisfaction and bottom line!